While you may have the best content in the world, no one (including Google) will notice it without white hat backlinks.
But how can you get backlinks in today's digital age? The answer is right under your nose: link roundups.
This post will discuss link roundups and how they can take your backlink profile to the next level. We'll then explore how you can make them work for you.
What Is a Link Roundup?
Link roundups refer to daily, weekly, or monthly link compilations. These compilations often include feature articles, blogs, videos, podcasts, or other online content related to a specific topic or category. One writer or a group of enthusiasts within a niche or industry usually create link roundups.
In case you don't know, link roundups differ from regular blog posts. For one, link roundups focus on content produced by writers, bloggers, and other content creators.
Creators also release link roundups routinely. Lastly, link roundups aim to build strong relationships with website owners featured in the post.
Benefits of Link Roundups
So how can link roundups help advance the SEO principles marketers live by? Let's take a look at the benefits of link roundups.
Link roundup creators are actively searching for amazing content.
We can't emphasize the importance of content marketing when it comes to building your brand. So here we are saying this again: make great content if you want organic traffic.
Unlike others (whom you need to pitch to for backlinks), link roundup creators actively look for great content to include in their list. They also have to maintain the quality of their roundup post. So, you're doing them a favor by presenting high-quality content to them.
Link roundups are a source of recurring links.
Once you've established relationships with roundup creators, you can get recurring one way links from them. However, these recurring links depend on your content's quality.
Plus, it doesn't end there. When other people from your industry find your content in one roundup, they might link to your page.
Links roundups can give the first links to your site.
As mentioned above, link roundup creators are easier to approach. So, they can give you your first set of backlinks without going a long mile (e.g., doing blog posts and pitching an editor from New York Times).
Plus, those first sets of backlinks can help you get decent rankings if you're targeting long-tail keywords or a low-competition keyphrase. This jumpstarts your backlink efforts and helps you build systems to get more links.
How to Find Link Roundups and Get Links
Get the wheels in motion by following these steps:
1. Use Google Search Operators
One of the quickest and easiest ways to find high-quality link roundups is to use Google search operators.
For those wondering what these are, Google search operators are a series of characters and commands beyond regular text searches.
Here are some samples of Google search operators you can use to find relevant link roundups:
“keyword” + “monthly roundup”
“keyword” + “link roundup”
inurl:roundup “keyword” + “this week”
“keyword” + inurl:roundup
intitle:roundup “keyword” + “best of”
“keyword” + intitle:roundup
Note that you don't have to type "keyword." Instead, use a keyword or keyphrase relevant to your niche. On top of that, removing the quotation marks will produce different results. So if you're not seeing what you want, try including them.
It's also great to filter your searches for active roundup posts. To do this, click Tools and choose a timeframe (one to three months usually does the trick).
2. Use Facebook and Twitter
Let's start with Facebook. The giant social media platform is home to Facebook groups focusing on link roundups. While you can use Facebook's search function, Google usually gives more accurate results.
To find these groups, go to Google and use the search operator site:facebook.com link roundup. Doing so will show a bunch of groups you can join to look for link roundup creators and pitch your blog.
Now, let's head to Twitter. Thankfully, Twitter is easier to use in this case. Simply use the platform's advanced search function to look for terms relevant to link roundups in your niche.
3. Pitch Your Content
Now that you've found relevant link roundup creators from the world's biggest search engine and social media platforms, it's time to put your outreach pants on.
To start, compile the details you got from your search in a spreadsheet. Doing so lets you filter everything so that you can pitch more efficiently.
When choosing the websites to pitch to, make sure it's relevant to your content. Pitching to a website not related to your content often leads to rejections.
With that in mind, familiarize yourself with their content. Doing so will help you create a pitch worthy of the creator's attention.
Pro tip: avoid using contact forms many websites use. This will put your pitch in front of the wrong person in the company― wasting your time and theirs.
Instead, create a well-researched, personalized pitch to the right person. Usually, the blog manager, marketing manager, or author of the link roundup will respond to this. You might have to do some research, but it'll be worth it.
While email is your best bet, you can also use LinkedIn to pitch to the higher-ups.
Now that's out of the way, let's do your pitch. Make sure to include the following information:
The title or topic of your content
A summary of your article
The URL of your article
The type of content you made (e.g., listicle, review, etc.)
Why your article's a great fit for the link roundup
The benefits both of you will get from the partnership
If possible, provide past roundups that featured similar websites
Personalize your pitch by mentioning something special on the website's blog or social media accounts if you can. This will show that you took the time to learn more about the site.
Parting tip: avoid sending your pitch multiple times. So, it's best to keep track of who you pitched to and when you pitched to them (spreadsheet for the win).
Link roundups are a powerful tool for building a strong backlink profile and increasing your website's visibility. While often easy to find, pitching to link roundup creators can be tedious and time-consuming.
If you need help in this department, we got your back. Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize.
Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!