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What Is a Keyword Target Backlink?

Updated: Nov 30, 2023

Let's face it: SEO (Search Engine Optimization) is a competitive arena where you must stay ahead. Staying ahead means using the latest techniques to help you reach the top of SERPs (Search Engine Results Pages). One of these techniques is using a keyword target backlink.

But does it work? If it does, should you consider adding them to your SEO arsenal? In this post, we'll talk about what keyword target backlinks are, why they matter, and how to use them to improve your website's SEO performance.

What Is a Keyword Target Backlink?

what is a keyword target backlink

A keyword target backlink is a type of link that points to your webpage. It uses specific keywords or phrases as the anchor text. In case you don't know, the anchor text is the clickable text in a link.

Anchor text is crucial because it lets search engines like Google determine the context of a backlink and the content of the page it's pointing to.

In particular, relevant anchor text signals search engines that the page is related to the keywords the backlink contains. This can help search engines like Google better understand the linked page's content. Hence, backlinks with relevant anchor text can help boost your site's ranking as long as you build them through white hat link building techniques.

Here are the different types of anchor text:

Exact Match

In this case, the anchor text exactly matches the targeted keyword or keyphrase (e.g., "best morning tea" linking to a page about the best morning tea).

Partial Match

This type of anchor text includes a portion of the targeted keyword (e.g., "best facial cleanser for women" linking to a page about the best facial cleansers).

LSI (Latent Semantic Indexing)

This one uses synonyms or closely related terms to the targeted keyword (e.g., "cooking tips" linking to a page about cooking).


Branded anchor text includes a brand name (e.g., "Adidas running shoes" linking to a page about the best running shoes from Adidas).


This type of anchor text includes general terms like "click here" or "learn more".

Pro tip: it's best to use exact or partial anchor text for keyword target backlinks. Keyword target backlinks aim to help search engines understand the link's context, so you should use anchor text as close to the target keywords as possible.

Why Keyword Target Backlinks Matter in SEO

keyword target backlinks

Here are the three main reasons why keyword target backlinks are important for SEO:

Keyword target backlinks give context.

Keyword target backlinks give search engines the context they need to understand the links' content.

When a high-quality, relevant website points to your content using your target keywords as anchor text, search engines know that your content is relevant to those keywords. This helps improve your ranking because search engines want to show the most relevant content to users.

Keyword target backlinks help build authority.

Backlinks from websites with high DR (Domain Rating) act like votes of confidence for your content.

Search engines see your content as trustworthy and valuable when you get keyword target backlinks from such websites. This can result in better rankings and increased visibility on SERPs.

Keyword target backlinks improve user experience.

Informative, keyword-rich anchor text improves user experience by telling them about the content they'll go to after clicking the link. This can result in better engagement, lower bounce rates, and more time spent on your website.

How to Get Keyword Target Backlinks

how to get keyword target backlinks

Getting keyword target backlinks calls for research, content creation, and outreach. Here's how to do it:

Do Keyword Research

Start by looking for keywords and phrases you want to target. You can use SEO tools like Ahrefs, Google Ads Keyword Planner, Moz, or SEMrush for this. Remember to stick to high-volume, low-competition terms in your niche.

Analyze Your Competitors

Competitor backlink analysis is such an underrated step in SEO. Take advantage of it by examining the pages that currently rank for your target keywords. Then, analyze their backlink profiles to see which sites link to them and how they use anchor text.

Create High-Quality Content

Next, make valuable, informative, and optimized content for your target keywords. You can create blog posts, infographics, videos, and content types relevant to your target audience. Don't forget to create content pillars for your site as well.

Get in Touch With Relevant Websites

Look for high-DR websites in your niche and do an outreach campaign encouraging them to link to your site. Use personalized messages, explain your content's benefits, and suggest how it can complement their existing content.

Guest Posting

You can also offer to write high-quality guest posts for websites in your industry. Make sure to use keyword target backlinks in these guest posts. Doing so can also increase your brand exposure and increase organic traffic.

Monitor Your Backlinks

Track your keyword target backlinks using link building tools like Ahrefs, SEMRush, Moz, and Google Search Console. This will let you identify any broken or low-quality links that may hurt your SEO performance and allow you to change them accordingly.

Frequently Asked Questions

frequently asked questions

What are keyword backlinks?

Keyword backlinks are inbound links with relevant keywords or keyphrases as the anchor text. Anchor text refers to the text you click in a hyperlink. Keyword backlinks are important in SEO because they provide context to search engines.

How do I choose keywords for backlinks?

Choose keywords for backlinks by picking high-volume, low-competition keywords using SEO tools like Ahrefs, Moz, and Google Keyword Planner.

What is keyword targeting in SEO?

Keyword targeting in SEO is optimizing your website's content and structure around specific keywords or keyphrases. It helps improve your website's visibility and ranking in search engine results pages, eventually driving organic traffic.


You can improve your website's ranking by understanding keyword target backlinks and using the best practices to score them. However, doing it all by yourself can be tedious and time-consuming.

This is where we come in. Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!

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