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5 White Hat Link Building Techniques That Work

Updated: Nov 30, 2023

white hat link building

White hat link building techniques are and always will be a crucial component of SEO (search engine optimization. While black-hat techniques promise quick links, Google and other search engines penalize them.

So what's the safest and most effective way? Using white hat link building techniques.

If you don't know where to start, this post outlines five white hat link building techniques that won’t put you under Google’s penalty radar.

5 White Hat Link Building Techniques for Safe Backlinks

Get inbound links from other websites to improve your positions in SERPs (search engine results pages) and establish your trustworthiness.

Here are five white hat link building techniques that guarantee safe backlinks:

1. The Local Directory Citation Technique

white hat link building techniques

Many consumers often use local searches to identify businesses nearby.

Local link building is the best white hat link building technique for a local business. It can help you gain high-quality links and increase traffic.

If you want to raise your rankings in local search results, we can’t overstate the importance of local business citations. Local citations are called NAP (name, address, and phone number). These citations give you more visibility.

Make sure you include the same address as the one on your website when writing your local business citations. These citation links are crucial for local rankings and aid search engines like Google, Yahoo, and Bing in confirming the physical location of your company.

Links from websites like Yelp, Yahoo Local, Yellow Pages, Bing Local, and others can help your website gain authority, trust, and higher rankings in local search results. In short, local directories provide backlinks to your website and are extremely valuable to local SEO.

2. The PR Outreach Technique

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PR stands for public relations. PR outreach means contacting reporters for coverage, from reliable news sources to industry authorities. You can also base your PR outreach on a well-crafted PR strategy, so you know you’re going in the right direction.

Remember, the press takes time to come by. Reporters get bombarded with daily pitches for coverage, so you must stand out.

The simple part is finding the opportunity. You can use websites like HARO for this. But if you’re serious about getting backlinks and media mentions, you must adapt to the reporters’ needs, not the other way around.

Here’s how you can do it:

  • Look for reporters that need help. Make sure the support they need is related to your expertise.

  • Offer them value. Align your content with theirs for a higher chance of getting accepted.

  • Reporters will ask for more details. Send them a link to a press release about you or a piece you made to demonstrate your expertise.

  • Maintain a relationship with reporters for more opportunities in the future.

3. The High-Volume Cold Outreach Technique

white hat linking

Manual outreach link building helps a lot. The truth about backlinks is― obtaining them is a game of numbers.

So, you must send many emails if you want high-quality backlinks from authoritative sites in your niche.

On top of that, how often you send emails matters. Frequently sending emails is crucial because only a few will acknowledge or reply to your emails.

How many should you send, then? 100? 200?

Since cold outreach is a game number, you must base it on how many backlinks you want. According to Backlinko, only 8.5% of emails trigger a response.

If you send 200 emails, 17 people will likely reply to you. However, your outreach response rates rise if your emails are relevant and offer valuable content to the target site.

Do the following to make an attention-worthy email:

  • Personalize the subject line.

  • Create a hook.

  • Offer value to the prospect.

  • Keep it short but on point.

  • Don’t forget to follow up.

4. The Content Contribution Technique

white hat techniques

Another excellent white hat link building technique is making content contributions. Also known as guest blogging or guest posting, this is often more beneficial than broken link replacements.

This technique calls for reaching out to blog owners and suggesting a topic to write about. If the owner approves your blog piece, publish it on their website to increase backlinks and brand awareness. Plus, you can always put a backlink on the author bio part.

Over 800 SEO professionals declare content contribution as one of the most effective white hat link building techniques in a survey.

Additionally, publishing helpful articles may naturally rank and send incoming links to your website for years to come.

Here’s how to do it:

  • Find high-authority websites to target in your guest post campaigns using tools for link building.

  • Filter the websites saying that they provide "guest post programs." These are frequently incredibly crowded and subpar websites that charge you to publish.

  • Send an email to websites with a persuasive proposal that will appeal to them.

  • Write rockstar content that the blog owner will love.

  • Publish and get your backlink/s.

5. The Unique and Original Data Technique

white hat links

People enjoy sharing and linking to valuable facts or trivia. Your unique content can be a compilation of studies and charts related to your niche.

Don’t forget to do your research. Ask around what data will be helpful to your niche. Talk to your clients, readers, and coworkers. Then, work backward from there.

You can also use Google Trends and check if you can connect your specialization to a hot issue. Doing this increases your chances of getting links from reputable media outlets.

On top of that, use social media sites like Facebook or Twitter to get poll responses before creating unique content that people will find interesting.


White hat link building techniques allow you to get backlinks for free. While paid links offer quick results, they are dangerous and prone to penalties. If you’re ready to have your website banned by Google and other search engines, go for them.

Otherwise, getting two-way or one way links using white hat techniques ensures that you won’t be penalized. As a result, you enjoy free traffic as long as your brand stands.

Do you need help getting backlinks the right way? Contact us to jumpstart your link building success now!

TriBu LinkBuilding is an experienced link building outsourcing agency that has been helping business owners get one way links through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links.

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