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10 Ecommerce SEO Tools to Grow Your Business

Updated: Nov 30, 2023

Ecommerce SEO (search engine optimization) tools show your store’s SEO performance, so you can discover key opportunities for growth.

In this post, we’ll talk about the top ten ecommerce SEO tools for your brand.

Best Ecommerce SEO Tools

Here are the top ten ecommerce SEO tools to grow your business:

1. Ahrefs

ecommerce seo tool ahrefs

Ahrefs is an ecommerce SEO tool (also a link building tool) that allows you to explore keywords and content. It also lets you see your site’s domain ranking and can give you a site audit.

The tool also offers keyword research for several search engines, including Google, YouTube, Bing, Yahoo, Amazon, and more.

Ahrefs offers free and paid SEO tools, including the following:

  • Free Backlink Checker: crawl the web to see the top 100 websites that link to yours

  • Free Keyword Generator: get insights across Google, YouTube, Yahoo, and Amazon.

  • Free Keyword Rank Checker: know what’s your rank for your chosen keywords

  • Free Broken Link Checker: see ten broken links from your website

2. Answer the Public

ecommerce seo tool answer the public

Answer The Public displays comprehensive visuals that help you understand the topics you must write about.

Using Google’s auto-suggestion feature, Answer The Public makes a map containing top data. It also guides you on how to create content.

Here are some things you can do using this ecommerce SEO tool:

  • Unlimited Searches & Exports

  • Hide Unwanted Suggestions

  • Receive Alerts for New Suggestions

  • Learn and Collaborate

3. Screaming Frog

ecommerce seo tool screaming frog

Screaming Frog does in-depth website scans to look for technical issues that harm your SEO efforts. It is one of the most (if not the most) popular free tools for analyzing technical SEO.

You can also compile all the data you need in one place by integrating Screaming Frog with other tools like Ahrefs and Google Analytics.

Some of Screaming Frog’s features include:

  • Technical SEO Audits

  • Finding Broken Links, Errors & Redirects

  • XML Sitemaps Generation

  • Site Visualization

4. Google Analytics

ecommerce seo tool google analytics

Google Analytics is an ecommerce SEO tool that every store owner should use. It tells you how many people visit your site and how they behave. Plus, Google Analytics is completely free.

Here’s what you can do using Google Analytics:

  • Reporting and Visualization

  • Integrations

  • Funnel Analysis

  • Tag Management

  • Data Activation

5. SellerApp

ecommerce seo tool sellerapp

Made for Amazon sellers, SellerApp provides insights to find the right keywords for your products. It also helps optimize your product list, so it ranks higher on Amazon search results.

In particular, its keyword research tool details high-converting keywords. The data is based on trending products and products that Amazon auto-suggests. This ecommerce SEO tool also gives you the search volume, CPC (cost per click), number of listed products, and more.

Features of SellerApp include:

  • Keyword Research

  • Competitor Listing Analysis

  • Keyword Rank Tracking

  • Product Listing Audit

6. ShortPixel

ecommerce seo tool shortpixle

Optimizing images is one of the key SEO principles that every site must follow. It helps you land on Google’s coveted first page and image tab. More importantly, it improves user experience.

In addition, ecommerce websites contain tons of product images. As a result, the loading speed goes down. This is where ShortPixel comes in.

The ecommerce SEO tool compresses images, resizes them, and loads them from the external CDN (content delivery network) server. The images will then load faster without affecting your sirte’s loading speed.

ShortPixel also creates a backup of original images, so you can recover them when needed.

Here are ShortPIxel’s features:

  • Lossless Image Compression

  • Image Resizing

  • Bulk Image Optimization

  • Image Loading from CDN

7. BrightLocal

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools. It helps raise the visibility of businesses on the web.

The tool integrates all local SEO tools into a reliable platform. In particular, it compiles the local SEO data needed (e.g., maps, organic traffic, maps, and search rankings). The tool also compiles reports like Google Local audit, on-site SEO, and off-site SEO.


BrightLocal offers a host of free local SEO tools for small businesses. Some of their features include:

  • Google Review Link & Place ID Generator: create and share custom Google review links for customers

  • Local SERP Checker: do local keyword research

  • RankFlux: track daily local rankings and see suspected algorithm changes

  • Local Listings Health Scanner: look for incomplete, outdated, or inaccurate listing information

8. Yoast

Yoast is a free (with paid upgrades) SEO tool for WordPress and Shopify users.

The tool helps you add structured data to your website pages. Yoast ensures you do your meta tags, descriptions, and images properly. It also grades your content in real-time.

Here’s what Yoast analyzes for you:

  • Use of Transition Words

  • Keyword Density

  • Flesch-Kincaid Reading Ease

  • Meta Descriptions

  • Internal and External Linking

9. HARO (Help A Reporter Out)

ecommerce seo tool haro

HARO connects journalists with relevant sources. It’s a great way to build connections with the press, who can provide publicity and backlinks to your website.

You can also see requests and pitch to relevant journalists. Plus, you can use the platform for ecommerce link building and PR strategies.

Some of HARO’s features include:

  • Extensive Database of Sources

  • Email Alerts

  • Multiple Pitches

  • Location Filter

10. Keywords Everywhere

ecommerce seo tool keywords everywhere

Keywords Everywhere is a free extension you can install in Firefox or Google Chrome. It provides up-to-date information on specific keywords, search volume, CPC, and competition.

It also shows you valuable SEO data on popular sites like Amazon, Google, and Youtube.

Here are Keywords Everywhere’s features:

  • Data Download

  • Location Filter

  • Page Analysis

  • Keyword Suggestions

Frequently Asked Questions

How do you do ecommerce SEO?

  1. Make your website user-friendly.

  2. Choose the right keywords.

  3. Do competitor research.

  4. Optimize images.

  5. Decrease page load speed.

  6. Create backlinks.

What are ecommerce SEO services?

E-commerce SEO services refer to getting more traffic to your website by ranking pages on search engines like Google. Well-ranked pages get more traffic, so rank yours as high as possible.

What are basic SEO tools?

Basic SEO tools include:

  • Ahrefs

  • Screaming Frog

  • Google Analytics

  • Answer the Public

  • Yoast


Ecommerce SEO is a tricky feat, especially for beginners. But when done right, it gives you free traffic forever (if your website doesn’t get penalized).

If you want to get results from your SEO efforts, we're here to help. Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!

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