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10 Best Tools for Link Building

Updated: Nov 30, 2023

best tools for link building

Are you looking for a safe and effective strategy to get quality backlinks? Well, look no more. In this post, we’ll outline the best tools for link building that let you run campaigns with ease.

10 Best Linkbuilding Tools

The best tools for link building greatly help during the process, including prospecting for fresh backlink prospects, tracking backlinks, and more.

Here are the top 10 linkbuilding tools worth looking at:

1. NinjaOutreach

linkbuilding tools
Source: NinjaOutreach

NinjaOutreach has a massive influencer database (in the millions).

Plus, compared to other outreach platforms, it is more SEO-focused. The results can be sorted according to social metrics, like Facebook fans or Instagram followers.

However, even if NinjaOutreach is initially made for link builders, you can also get specific with SEO analytics. Results can be explicitly sorted by Domain authority, page authority, and the number of backlinks.

Pricing: $69-$599/month

2. Ahrefs

link building tool
Source: Ahrefs

Ahrefs is one of the most extensive backlink indexes in the world. Used by SEO experts worldwide, Ahrefs help you fulfill SEO principles such as keyword research and content exploration.

You can also do technical site audits for SEO using this handy tool. Despite having a lot of sophisticated capabilities, Ahrefs is simple to use, even for non-techies.

Pricing: $99-$999 per month

3. JustReachOut

linkbuilding tool
Source: JustReachOut

Through JustReachOut, you can find journalists and offer them your story.

As you already know, one of the world's most effective link building techniques is PR, which stands for public relations.

Proper PR outreach can get you high-quality links from giant authority news sources like Forbes, the New York Times, and The Washington Post.

While many, if not most, outreach tools are geared to connect you with bloggers rather than journalists, JustReachOut is different. It has an enormous, updated database of journalists and a CRM that you can use to manage your outreach.

Pricing: $99-$699 per month

4. Google

link building tools
Source: Google

Google is one of the planet's biggest sources of true backlink potential.

Contrary to popular belief, you can use Google to uncover link prospects. It's because Google boasts the most remarkable search algorithm and the world's most extensive index of online pages.

Hence, you can discover relevant link prospects for free if you know how to use Google correctly.

Pricing: free


top linkbuilding tools

Hunter offers a wide range of features that you can use for link building.

For one, it features an email finder, which allows you to find anyone’s email address in seconds.

Second, if you have a list of websites you'd like to get backlinks from, Hunter can help. You can use its domain search feature to get a list of all the email addresses linked to specific domains.

Pricing: free for up to 25 searches per month, then from $49 per month

6. Serpstat

top link building tools
Source: Serpstat

Serpstat is an all-in-one toolkit for SEO, PPC, and content marketing.

This linkbuilding tool provides several integrated digital marketing solutions, including a robust rank tracker, site auditing, keyword research, and more.

Its outstanding backlink analysis feature, which is great for link prospecting, is why it’s on this list.

Plus, you can use it to maintain track of your rivals' backlinking tactics, find fresh prospects for link building, and locate the most linkable content.

Pricing: $55 to $499/month

7. BuzzSumo

best link building tools
Source: BuzzSumo

One of the most well-known content marketing platforms worldwide is BuzzSumo. It's the go-to tool for PR experts and can help you get many strong backlinks.

Although it's a content marketing tool, you can still use it to build unique, ethical links to your website, thanks to its integrated content analysis and influencer research capabilities.

Pricing: free for up to 10 searches/month; unlimited monthly searches start at $99/month

8. Semrush

top tools for link building
Source: Semrush

Semrush is another all-in-one SEO toolkit known for its powerful backlink research capabilities. Some SEO experts say it's the market's most feature-rich SEO tool.

Semrush offers a wide range of SEO tools that may assist with everything― from on-page optimization to keyword research. The most helpful feature is their Backlink Gap tool.

The Backlink Gap tool helps find fresh link opportunities that other platforms overlook. You can use it to determine which domains link to your competitors by comparing the link profiles of your website and those of your competitors.

Pricing: free trial, then $119.95 to $449.95/month

9. SEO PowerSuite

tools for link building
Source: SEO PowerSuite

SEO PowerSuite is a downloadable SEO software with a substantial free plan.

Due to its extensive database of active links, you can use the built-in SEO Spyglass tool to research backlinks. On top of that, you can discover which websites link to those of your rivals.

Another convenient tool is Link Assistant, which can help you produce prospect lists and locate thousands of backlink opportunities. Ten of the most well-liked techniques, including directory submission and guest posting, are covered.

Pricing: free with usage and access restrictions; premium licenses at $299 to $299/year

10. Linkody

backlink tracker
Source: Linkody

Linkody is another simple-to-use backlink tracker that provides outstanding value for your money.

Despite being one of the most affordable link-building options, Linkody includes several helpful features and a reasonably solid link index. The Top Pages filter, which displays the specific web pages of any website that receive the most backlinks, is one of our favorites.

For instance, one of your competitors may have a particular piece of content that accounts for most of their backlinks. If yes, Linkody can help you locate and reverse engineer it for your campaign.

Pricing: free 30-day trial, then $14.90 to153.90/month


The best tools for link building make your link building efforts simple, fast, and stress-free. But if you don’t know how to use any of these tools, we can help.

TriBu LinkBuilding is an experienced link building outsourcing agency that has been helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links for you. Contact us to jumpstart your link building success now!

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