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6 Effective Ecommerce Link Building Techniques for Your Brand

Updated: Nov 30, 2023

ecommerce link building

Developing an effective ecommerce link building strategy is crucial to the success of your brand.

Through this, you can get one way links and increase the exposure of your website. Link building for your ecommerce site may be challenging, but it's worth the effort.

If you’re wondering where to start, we got your back. This post talks about six effective ecommerce link building techniques to help your brand.

What Is Ecommerce Link Building?

Ecommerce link building is an SEO principle that increases your website’s search engine ranking. Every time your website receives a high-quality link, Google interprets it as a vote of confidence in the authority and trustworthiness of your website.

In short, ecommerce link building means getting links from other websites to connect to yours.

However, it involves more than just posting links to your site all over the internet. Link building ecommerce can boost website traffic and raise brand awareness when done effectively.

6 Safe Ecommerce Link Building Techniques

Here are the top six techniques for link building ecommerce:

1. Create Linkable Assets

link building ecommerce

Adding an engaging blog area to your website is a reliable approach to getting backlinks. The secret lies in identifying the kind of content that will draw engagement.

To do this, use a link building tool to look for your competitors. Next, check out the pages with the most traffic. Repeat this process for other competitive websites to get a list of possible assets.

After this, create content that's better than your competitors’ pages. Doing so raises the likelihood of people linking to your page rather than those of your rivals. Also, improve your old content by presenting new research, going more in-depth, or adding media.

Linkable assets include infographics, tables, research compilation, trivia, and charts.

2. Make Organized Statistics Pages

ecommerce links

Statistics pages include facts and numbers on a particular subject. People who search Google for statistics are typically bloggers and journalists looking for sources for their content, so creating statistics pages help you get backlinks.

First, determine what types of statistics they are looking for. You may do this using SEO tools like Ahrefs or Moz.

Then, enter keywords related to your business and look for matching or related terms. Before settling on a topic, use the SERP feature to check the top-ranking pages.

Ideally, you should notice plenty of backlinks to them. This indicates that many people look for statistics to add to their posts. Once you have a list of statistics people usually look for, compile them according to topics.

Lastly, post them on your website. When done right, your backlinks should eventually increase.

3. Create Affiliate Relationships

ecommerce link building techniques

Creating affiliate relationships improve sales and attract more visitors to your website. It also helps you gain links hinting at your page.

But of course, you have to select the proper affiliate partners to get links from high-quality websites.

Next, demonstrate to potential partners that your program pays well. If you can prove that your products are effective and marketable, you should have no trouble finding partners eager to link to your website.

By providing constant returns to affiliates, you will encourage them to continue writing about your brand.

4. Gather Product Reviews from Influencers

ecommerce link building tactics

Small bloggers excitedly provide product reviews in exchange for free items or small fees. On the other hand, famous bloggers might require payment.

Sponsored product reviews are an excellent technique to generate backlinks to your website. Always disclose paid reviews and postings to adhere to Google's guidelines. Additionally, the link must have a sponsored tag.

Eventually, you’ll find more websites willing to feature your products and give their feedback. Ensure that the website doesn't say that you forced them to review the product. The review must be unrestricted, transparent, and unforced.

5. Pitch Guest Posts and Updates

ecommerce backlinks

Pitching guest posts means asking blog owners and editors if you can do blog posts for them for free. By doing this, you can create content relevant to your brand and give them more content.

Another way to do this is by pitching guest post updates.

They sometimes work better than regular guest posts because you can pick a post with backlinks. This means that you can get a stronger backlink to your website.

Additionally, you can sometimes use guest post updates to build direct links to your product pages. However, they work best in getting backlinks to blog posts and other informational content.

6. Try Digital PR

ecommerce link building strategies

PR stands for public relations. But gone are the days when the only way to do PR is through TV and print media. Nowadays, many backlink specialists use digital PR to get links from high-authority sites.

First, you'll need stories that can generate attention from the press. You can create exciting product names and press campaigns people want to link to.

You should also reach out to journalists and bloggers and build relationships with them. Platforms like HARO and ResponseSource are effective for ecommerce brands to gain traction since journalists from prominent publications come to these platforms for sources.

Frequently Asked Questions

Is link building still relevant to SEO?

Yes, link building is still relevant to SEO. Link building remains one of the most critical factors in SEO. It can help increase your website rank, gain more traffic, and more sales.

Is link building still effective?

Yes, link building is still effective. The more high-quality backlinks you have, the more organic traffic you can get from search engines. So, you shouldn't ignore link building if you want an effective SEO strategy.

What is the difference between backlinks and link building?

Backlinks refer to links from other websites to your website. On the other hand, link building refers to creating links to your website from other websites.


Use the ecommerce link building techniques above to get safe backlinks to help your brand succeed. While it may be tempting, please don’t use black-hat techniques. Trust us, white hat link building is the safest and most effective way to get backlinks.

Do you need help getting backlinks the right way? Contact us to jumpstart your link building success now!

TriBu LinkBuilding is an experienced link building outsourcing agency helping business owners get one way links through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links.

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