Updated: 4 days ago
Whether you’ve just started your e-commerce venture or made a name for yourself, attracting customers is a must.
One of the most cost-effective ways to do this is through SEO (search engine optimization). But how does SEO help you get leads? Why is SEO important for ecommerce?
In this post, we’ll talk about why SEO is important for ecommerce. We’ll also discuss why you should consider investing in it.
What Is E-Commerce SEO?
A proper SEO strategy allows you to get high-quality leads for your website.
SEO produces the highest ROI (return on investment) among marketing tactics. It’s because it attracts the right audience.
Plus, it lasts longer. In fact, you can enjoy free traffic from your SEO efforts as long as your website exists.
Despite this, many brand owners don’t invest in SEO. So, if you’ve been ignoring SEO or feeling unsure about its benefits, you must reconsider things.
Of course, we’re here to help shed light on e-commerce SEO and its benefits.
To begin with, SEO includes a range of tactics designed to increase your website’s ranking on search engines. These search engines include Google, Yahoo, and Bing.
Regarding e-commerce SEO, one of your main goals should be ranking your blog content and product pages. Google has an advanced algorithm that determines if your store’s worthy of ranking, so you should be careful.
When executed correctly, these things will help increase the quantity and value of search engine traffic that goes to your store. Essentially, e-commerce SEO gives you better visibility and more leads.
In addition, SEO works by tweaking and sometimes overhauling several parts of your website. These include creating valuable content, designing a better website, and speeding up your site’s loading time.
Plus, the right SEO strategy isn’t arbitrary. Instead, it involves a detailed plan to improve factors that contribute to your website’s ranking.
Think about this: each time you look for something online, search engines produce a list of results. Ranking signals refer to the factors that determine where your pages show up.
These ranking signals include:
Page load speed
User experience metrics
Most popular search engine platforms, such as Google and Yahoo, use similar signals. However, you must note that Google is the most important platform because of its dominance.
Let’s take a look at some stats here.
Google has a mind-blowing 92.27% of the global search engine market share. Plus, over 90% of global search queries take place on Google. Hence, you must prioritize ranking on Google.
Why Is SEO Important for Ecommerce?
Many e-commerce brand owners ask, “Why is SEO important for ecommerce?”
Let us explain why.
Being on top of Google’s SERP (search results page) for product keywords and relevant content can lead to more sales.
For instance, The Home Depot ranks first for “vacuum cleaners.”
This means that people searching for vacuum cleaners will see and likely click on The Home Depot’s website.
The Home Depot isn’t alone. According to research, 33% of e-commerce traffic comes from organic search.
Remember, successful e-commerce stores thrive on a steady stream of repeat buyers and new customers. Without new buyers, your store won’t grow.
Here are some reasons why SEO is important for ecommerce:
1. E-commerce SEO drives brand awareness.
Seeing your store in Google’s SERP might be the first time a shopper stumbles upon your store. It can also trigger her to remember your brand after visiting your website.
Moreover, many shoppers think of ranking as being trusted by Google, encouraging them to buy from your store or know more about your brand.
2. E-commerce SEO helps fill your marketing funnel.
The traditional marketing funnel — awareness, interest, desire, and action — relies on a consistent stream of new buyers.
Given this, why is SEO important for ecommerce?
SEO supplies lower-cost, top-of-funnel traffic at the first stage of your funnel.
It plays a role in other areas as well. For instance, as shoppers continue their journey from awareness to interest, the intent shown by their keyword choices becomes transactional.
In other words, targeting the right customer intent moves shoppers to the next phase. This makes them more likely to convert to paying customers.
Think about this: when you search for more information about a product you want to buy, Google allows you to know more about it. Then, when it’s time to buy, you’ll likely choose the store that Google displayed on its first page.
3. E-commerce SEO expands your remarketing audience.
Once shoppers land on your site through Google, your paid search team can use it for remarketing campaigns.
You can then put ads in front of shoppers once they leave your site without purchasing. The more people visit your site, the bigger your remarketing audience becomes.
Plus, e-commerce SEO remarketing reminds people of the value your brand gives as they search online.
4. E-commerce SEO creates lasting value.
SEO is a long-term investment that you must stick to. Unlike paid advertising, its value doesn’t stop once the campaign ends.
In other words, you’ll enjoy the benefits of e-commerce SEO as long as your shop’s online.
However, e-commerce SEO is not an overnight endeavor. It’s a never-ending cycle of creating content, optimizing your pages, and improving your backlink profile.
When done right, each SEO campaign will have long-term value and improve your search performance for the years to come.
So why is SEO important for ecommerce?
Simple. It gives you high-quality leads and helps convert them to paying customers.
But be warned: e-commerce SEO is a challenging feat, especially the link building part. This is where experts come in.
Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!