In the world of SEO (Search Engine Optimization), power comes in a subtle form: backlinks. However, the truth about backlinks is they're not created equal. And while Google's algorithm changes, the most powerful backlinks remain powerful.
What are the most powerful backlinks, then?
This post will look at the most powerful backlinks for SEO and how you can get them.
What are the Most Powerful Backlinks for SEO?
Nowadays, several shady sites offer backlinks for such low prices it's hard to resist them. Plus, Google's algorithm is quite advanced, so it can identify low-quality, paid links and derank them. You should avoid these links no matter what and strive for more powerful backlinks.
Here are the most powerful backlinks for SEO:
1. The most powerful backlinks come from relevant, authoritative websites.
The quality of a backlink's source website determines its value. A single backlink from a relevant, authoritative website is more valuable than several backlinks from low-quality websites.
Google bots are smarter than you think. When a website links to another, Google checks whether the two sites are related.
For instance, you published an article about the best European cities to travel to. In this case, Google will put more value on links from travel sites than fitness sites.
2. The most powerful backlinks are dofollow links.
Dofollow backlinks are backlinks that pass the source website's SEO juice to the website getting the backlink.
For instance, a website with DR (Domain Rating) 70 gives a dofollow backlink to another website with DR 20. The source website passes SEO juice to the other website, helping it rank better.
A dofollow backlink tells Google and other search engines that it sees the website receiving the backlink as a quality source for a particular topic.
On the other hand, a nofollow backlink doesn't pass any SEO juice to the website receiving the backlink. Hence, search engines ignore nofollow backlinks.
While every backlink, by default, is a dofollow backlink, websites can make a link a nofollow backlink by adding the said attribute to it.
3. The most powerful backlinks anchor text includes your target keywords.
According to Ahrefs, there's a correlation between anchor texts with keywords and higher rankings for those keywords.
The anchor text determines what the user will see on the linked page if they click on it. On the other hand, search engines use the anchor text to index and rank pages.
A referenced page irrelevant to the topic leads to a bad user experience. Additionally, search engines will push your page down because your content doesn't add value. Hence, you must ensure that your backlink's anchor text is relevant.
How to Build the Most Powerful Backlinks
Building the most powerful backlinks basically involves two things: creating great content and running link building campaigns.
Creating Great Content
Make the most valuable content in your niche to become an authority.
You can run the best link building campaigns in the world, but without great content, search engines won't see you as authoritative enough. Plus, your audience won't see you as valuable, which is a no-no, especially if the goal is to increase brand awareness and sales.
On top of that, having valuable content means that other websites will link to you naturally— all on their own, without you even asking.
However, it doesn't stop with just creating great content. As mentioned above, campaigns will only work with great content. The same's true for great content— it will only work with manual outreach link building campaigns.
Running Link Building Campaigns
Having link building campaigns at scale involves reaching out to different websites in your niche to get backlinks.
Here are some powerful link building techniques you can include in your campaigns:
Listing your website in link roundups helps you rank. No matter what product or service you offer, your niche is likely full of authors publishing "Top 10 Products/Services" lists.
This might take some time, but it's one of the most effective white hat link building techniques. Also known as guest blogging, guest posting involves contacting relevant websites in your niche and pitching ideas for their blogs.
You get a backlink in return for your helpful content. Remember to use the correct anchor text once they give you a backlink.
Competitor Backlink Analysis
With link building tools like Ahrefs and Moz, you can identify the websites that give backlinks to your competitors.
Now, websites that link to your competitors can link to your website, too. So, look at your competitors' backlink profiles and reach out to all the websites giving quality backlinks.
The Skyscraper Technique
Used by SEO experts all over the globe, the Skyscraper Technique involves checking your competition in SERPs (Search Result Pages) and creating a much longer, better piece of content.
You then ask the websites linking to your competition to link to you instead because you have better content.
Frequently Asked Questions
Which is the most powerful type of backlink?
A dofollow backlink with your target keyword from a relevant, authoritative website is the most powerful type of backlink. It passes SEO juice to you while giving search engines the context they need to rank your page.
What are the best backlinks?
The best backlinks are dofollow backlinks with your target keywords from authoritative websites in your niche. These backlinks improve user experience and make you an authority on a specific topic.
Which types of links are the most valuable?
Dofollow links are the most valuable because they pass SEO value and authority to the pages they link to. They are active hyperlinks with anchor text related to the title or topic of the backlink's content.
What kind of links are most valuable for SEO?
Backlinks are the most valuable kind of links for SEO. The more backlinks your website has, the better your SEO becomes.
Do you have what it takes to build the most powerful backlinks for SEO? While this sounds exciting at first, executing the steps above can be time-consuming and tedious.
This is where we come in. Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!