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Niche Relevant Backlinks Explained

Updated: Nov 30, 2023

If you're looking for the coveted golden ticket to enhancing your SERP (Search Engine Results Page) rankings, niche relevant backlinks might be the answer.

As simple as it sounds, this kind of backlink can be a powerful tool for your business. Keep on reading to find out what they can do for you.

What Are Niche Relevant Backlinks?

As the term implies, niche relevant backlinks are links from websites in the same niche as yours. Such links help improve your website's ranking. They're also crucial for search engine visibility and increasing organic traffic.

For instance, if you're writing content about fitness or wellness, you would want a backlink from a site that produces fitness, wellness, or related content. You would also want to avoid getting backlinks from websites talking about finance, vehicles, and the like since sites making content around these niches aren't related to yours.

In short, most of your backlinks must be niche relevant backlinks. Search engines usually see links from websites that don't write about your niche as spammy and odd. It becomes worse if these irrelevant links are paid since they'll be penalized by search engines.

Why are Niche Relevant Backlinks Important?

niche backlinks

Backlinks work like votes. So, the more high-quality votes you get from websites with similar expertise, the more search engines see you as an authority. Relevance also helps search engines trust that your content comes from an expert.

However, not every link you build has to be relevant to your niche. You must also get other types of links from general websites with different anchor text so your backlink profile doesn't look spammy.

For example, The New York Times, The Huffington Post, and other huge publications tackle everything― from marketing to pop culture. So, you can't reject a link from them, even if the link's not relevant to your niche.

At the same time, you can't rely on scoring too many generic links from websites unrelated to your business. Remember, huge publications rank well for many topics, but that's because they have strong, massive link profiles that readily enhance their authority.

However, regular websites don't have that privilege. So, one of the best ways to rank is to position themselves as an authority in their niche.

Where to Get Niche Relevant Backlinks

If you've been browsing the internet trying to get niche relevant backlinks, we did the research for you. Strengthen your backlink profile by getting relevant white hat links from these platforms:


where to get niche relevant backlinks

Help a Reporter Out (HARO) is a platform where you can sign up as a journalist or a source.

The concept is simple: journalists need sources for their articles in many niches. If they like your pitch and see you as an expert, they'll feature you in an article with a backlink for your website.

How to Get Backlinks Using HARO

You can start connecting with journalists on HARO easily.

First, you need to visit the website and create a profile. From there, you can sign up to receive emails from journalists. You can also filter which industries you want queries from and how often you want to receive them.

Once you receive the emails, you must read the queries to see which ones are relevant. If you find anything relevant, you can respond with a well-crafted pitch.

If you need more information about using HARO for link building, check out our HARO guide.


relevant backlinks

Terkel is another platform through which you can get niche relevant backlinks. While relatively new to the link-building game, Terkel has already proven its worth.

It aims to connect brands with expert insights. The platform works like HARO, but instead of getting emails daily, you must go to a dashboard and answer questions there.

The site offers a user-friendly dashboard where you can easily scour for questions relevant to your niche. Terkel also offers helpful features such as a list of the pitches you've made, a list of successfully published URLs, and metrics like your success rate.

How to Get Backlinks Using Terkel

First, you need to make a profile. Terkel requires your company's name and URL (Uniform Resource Locators), a headshot, and some details about you.

After making an account, you'll get access to questions from several publications. If you're using a free account, you can answer five questions per month. Once you answer a question, you can connect to the people who asked questions and offer to be an expert source. Then, you can get backlinks from the articles they write.

Facebook Groups

getting niche relevant backlinks

Facebook might not impact SEO as much, but Facebook groups can help you get niche relevant backlinks. They let people build a community around anything.

There's a Facebook group for almost every interest and industry, from gardening to tech. So, you can use these groups to get backlinks from bloggers in your niche.

How to Get Backlinks Using Facebook Groups

First, you have to join groups in your industry or niche. Facebook groups are usually private, and there's a short form you have to fill out if you want to join a group. You have to share information about yourself and agree to group rules in this form.

After joining relevant Facebook groups, connect with website owners in your industry or niche. Sometimes, people who write articles ask for sources in the group. Otherwise, you must provide value and use a proactive approach to get backlinks.

Remember, Facebook groups are about exchanging value. More people will take your outreach seriously if you're giving value or answering questions.


Here's the truth about backlinks: as long as you keep them natural, niche relevant backlinks will help boost your SEO efforts.

Like other types of backlinks, you must remember the bigger picture. Quality matters more than quantity, so focus on finding links from high-DR (Domain Rating) websites. But if you don't want to do everything alone, we're here to help.

Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!

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