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Manual Outreach Link Building: What It Is and How to Do It

Updated: Nov 30, 2023

manual outreach link building

Appearing on the first page of search engine results gives you credibility like no other. They also give you the coveted traffic boost that every business needs. Unfortunately, many business owners hate manual outreach building.

If you’ve been dabbling in SEO (search engine optimization), you likely heard about manual outreach link building. But what exactly is this? What are the benefits? Is it worth investing in?

To save you precious time, this post gives you an overview of manual outreach building, its importance, and how to do it.

What Is Manual Outreach Link Building?

Manual outreach link building is exactly what it sounds like: reaching out to websites to get backlinks. As opposed to black-hat link building, manual outreach link building is a white-hat practice that’s safe and effective.

However, manual outreach link building doesn’t give you instant gratification. It takes a lot of patience and resources to execute properly. Thankfully, link building agencies like TriBu LinkBuilding can do manual outreach link building for you.

When done properly, manual outreach link building can give you the backlinks you need, propelling your website to the first page of search engine results.

Why Is Manual Outreach Link Building Important?

All too frequently, people rush into link building to increase their backlinks easily. In fact, they are so eager that they wind up spending more money on black-hat techniques than white-hat ones.

For the sake of your business, don’t engage. Black-hat practices such as paying cheap for hundreds of links are not only risky to invest in. Backlinks acquired this way also don't last.

Plus, search engines especially Google constantly update their algorithms to spot black-hat backlinks. So, if you’ve been using black-hat link building techniques, please stop. It’s just a matter of time before search engines discover you and you get penalized.

In addition, manual outreach link building allows you to build relationships with other businesses. These might come in handy and give you more backlinks along the way.

How to Do Manual Outreach Link Building

Wondering how the process works? Here you go:

1. Look for relevant websites and companies to engage with.

outreach link building

As usual, do your research first. Look for websites relevant to your niche and topic. Then, make sure that these websites have good domain authorities.

It’ll also be great to make sure that the websites on your list don’t do black-hat SEO. To check this, you can look for the quality of their links. For instance, a website that gained a thousand backlinks in one day is a crawling red flag (pun intended).

2. Find the appropriate contact information for each of those websites.

manual outreach

Once you finalized your list, look for their contact information. Usually, you can find an email in their “Contact Us” section.

You can also go to their social media accounts and contact them there. By doing this, you increase the chances of them noticing you.

3. Create an alias personality using a branded domain email.

outreach link

Next, you will need an email address associated with your agency’s or brand’s domain name. Doing so will guarantee that you build the appropriate amount of credibility from the very beginning.

Don’t forget your email signature as well. Include a signature in your emails for each of the personas that you build. Doing so creates a trustworthy foundation. Plus, authentic signatures can only come from genuine individuals.

4. Try testing out different approaches to see what sticks.

how to do manual outreach link building

Keep in mind who your targets are and who they want to do business with.

In the same way that you test multiple headlines and creatives, you should also test different approaches to see which ones resonate most strongly with your targets.

Consider both the person to whom you are speaking and the person with whom they would feel the most at ease carrying on a conversation. For instance, a female fashion blogger may be more likely to respond to a female than they are to a male.

You'll never know for sure unless you test things out. Take note that you can’t improve what you don’t measure.

5. Test your emails before sending them out.

what is manual outreach link building

Ah, the dreaded spam folder. We are all aware of it, but we do not always know exactly what causes our emails to go to the spam folder.

So, always test your email before sending out any kind of outreach to make sure that it doesn't end up in "no man's land." To do this, send a test email to your team members or friends.

If the emails are marked as spam by any of the providers, your emails likely have things (e.g. too many links, suspicious subject lines) that providers like Gmail filter.

Frequently Asked Questions About Manual Outreach Link Building

What is an outreach link?

An outreach link is a backlink acquired through outreach. It helps improve organic visibility on search engines and usually involves smaller, step-by-step tasks like getting contact information and sending emails.

What is the best link building approach?

The best link building approach is using white-hat strategies. These include manual outreach link building and guest blogging. The said efforts must then be paired with great content that others might want to link back to.

How do you create a link building technique?

You can create a link building technique by analyzing your target audience. Find out the industry language they speak and to who they respond. Then, create a list of techniques that will make them want to link back to your website including giving them a free blog article.

What is link building marketing?

Link building marketing is advertising a page to other website owners to get a link on their site to the said page.


Manual outreach link building involves looking for relevant websites, getting their contact info, creating a branded email, finding the best approaches, and testing emails out. If these sound tedious and time-consuming to you, you can outsource link building to us.

Let TriBu LinkBuilding do manual outreach link building for you. We have been helping business owners get backlinks through white-hat strategies that Google won’t penalize. Plus, you only have to pay after we get live links for you. Contact us to jumpstart your link building success now!

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