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Link Building for Small eCommerce Sites

Updated: Nov 30, 2023

Link building for small eCommerce sites is crucial for search engine optimization (SEO).

Getting one way links from other reputable websites can improve your site's visibility and ranking in search engine results pages (SERPs). It can also attract more organic traffic.

If you've been wondering how to do it, we have your back. In this post, we'll explore link building for small eCommerce sites.

What Is Link Building for Small eCommerce Sites?

link building for small sites

Small eCommerce sites often face fierce competition in the online marketplace, so it's challenging to stand out. Link building can help small eCommerce sites gain an edge over their competitors by improving their visibility and ranking in search results.

Link building refers to getting external links from other websites to your own. These links act as votes of confidence in the eyes of search engines.

Hence, link building for small eCommerce sites refers to getting external links from other authoritative websites.

Why Is Link Building for Small eCommerce Sites Important?

Link building for small eCommerce sites helps improve the ranking of your website in search engine results pages (SERPs). It's an essential aspect of your website's search engine optimization (SEO) and is crucial for small eCommerce sites.

White hat link building is an ongoing process that requires time and effort. However, it's a valuable investment for small eCommerce sites. Small eCommerce sites can improve their backlink profiles and get more organic traffic by building a diverse portfolio of high-quality links.

Link Building Strategies for Small eCommerce Sites

Link building for small eCommerce sites calls for the right strategies. Check out these proven and effective strategies for your eCommerce link building efforts.

1. Creating High-Quality Content

small ecommerce sites link building

Small eCommerce sites can attract attention and earn links from other websites through eCommerce content marketing.

Content marketing refers to marketing valuable and informative content to a target audience. The content can be blog posts, infographics, videos, and more.

You must ensure that the content is well-written and well-researched. Remember, valuable content is more likely to be shared and linked to by others.

2. Partnering With Other Businesses or Organizations

 link building for small ecommerce websites

Collaborating with other companies or organizations can lead to mutual link building opportunities.

For example, a small eCommerce site that sells eco-friendly products may partner with a local environmental group to create a joint campaign or promotion. This partnership can result in the environmental group linking to the eCommerce site on their website.

3. Participating in Industry Events

small ecommerce website link building

Attending conventions, exhibits, and other industry events can build links through media coverage and partnerships.

By showcasing your products and networking with other professionals, small eCommerce sites can increase their visibility and earn links from event organizers and media outlets.

4. Guest Blogging

ecommerce website link building

Guest blogging is a common link building tactic used by e-commerce websites to increase their visibility and search engine rankings. By writing articles and publishing them on other websites, you can build high-quality backlinks to your website.

To get started with guest blogging for link building, you'll need to identify websites or blogs in your industry that accept guest contributions. You can use eCommerce SEO tools like Ahrefs and Answer the Public to find relevant topics and websites.

Once you've identified some potential guest blogging opportunities, create high-quality, informative articles that provide value to the readers of the blog you're publishing on. Your articles should be well-written, informative, and include links to your website.

It's also important to remember that quality overpowers quantity in guest blogging. It's better to have a few high-quality, well-written articles that provide value to readers than many low-quality articles that offer little value.

5. Tapping Social Media Influencers

building links for small ecommerce sites

Partnering with social media influencers in your industry can help you reach a larger audience and secure backlinks from their websites or social media profiles.

Once you've identified influencers you'd like to work with, reach out to them to see if they want to partner with you. Then, offer them a discount code or free product in exchange for a mention on their social media profiles or website.

Others might ask for a fee. Local influencers don't charge much, so consider contacting them instead of the big ones.

Lastly, track the results of your influencer partnerships to see how they're affecting your website's links and sales. This helps you determine which influencers are most effective for your business and which strategies are most successful.

Frequently Asked Questions

What is the best link building strategy for ecommerce sites?

The best link building strategy for ecommerce sites is creating valuable content and giving it exposure. You'll get more backlinks when you make content and put it in front of the right audience.

What is link building in ecommerce?

Link building in ecommerce refers to getting external links from other websites. It's crucial for eCommerce SEO.

How do I create backlinks for ecommerce?

You can create backlinks for ecommerce by creating valuable content, guest blogging, partnering with other brands, and scoring broken backlinks.


Link building for small eCommerce sites is a challenging feat. If you want to get off on the right foot, we're here to help.

Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!

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