In today's competitive digital landscape, businesses try to one-up their competitors in any way possible. One common tactic is analyzing competitor backlinks to boost search engine rankings and drive website traffic.
But spying on your competitors' backlinks isn't enough. You need to know how to use them effectively. This post outlines simple steps you can take to benefit from competitor backlinks.
What Are Competitor Backlinks?
Competitor backlinks refer to links from other websites that point to specific pages on your competitor's website.
These links act as a vote of confidence in the eyes of search engines like Google. Competitor backlinks can also help improve the search engine rankings of that page.
However, not all backlinks hold the same value. Search engines like Google tend to give more weight to backlinks from websites with solid backlink profiles.
How to Look for Competitor Backlinks
There are several ways to look for competitor backlinks:
Analyze your competitor's referral traffic.
You can use tools like Google Analytics to see which websites send traffic to your competitor. These websites may be linking to your competitor's content.
Use a backlink checker.
Several SEO tools can check a competitor's website URL and view a list of backlinks pointing to their website. Some well-known options include Ahrefs, Moz, and Semrush.
Search for your competitor's brand name and website URL.
You can use Google to search for your competitor's brand name and website URL to see if any other websites mention or link to them.
Check for broken links on your competitor's website.
Broken link building may not sound fancy, but it can get you results.
Start by looking for broken links pointing to your competitors. You can do that using tools like Ahrefs or Semrush.
Monitor your competitor's online presence.
Keep an eye on your competitor's website, social media profiles, and other online channels to see if they are mentioning or linking to new websites. This can give you an idea of which websites they work with or get backlinks from.
How to Take Advantage of Competitor Backlinks
Take advantage of your competitor's backlinks after identifying them. Here's how you can do it:
1. Analyze the backlinks.
Take a close look at the websites linking to your competitor's content. Are they reputable, high-quality websites? If so, try and get backlinks from them.
Replicating competitor backlinks is all well. However, you should pursue a deeper end goal: to understand how your competitors get their backlinks.
This means not looking at backlinks as isolated cases. Instead, you should have a bird's-eye view of the white hat link building strategies that your competitors are using.
Do this, and you will understand what link-building tactics (e.g., manual outreach link building) you should focus on in the future.
2. Create better content.
Content marketing is crucial to getting high-quality backlinks. So, ensure your content surpasses your competitors. This increases the chance that other websites will want to link to your content instead.
When you create valuable and informative content, other website owners will likely link to it. It's because they want to provide their audience with access to useful and relevant information.
You can establish yourself as an authority in your field by creating high-quality content. Then, others will share and link to your content.
Additionally, creating original and compelling content can differentiate you from your competitors and increase your brand's visibility.
3. Monitor your competitor's backlinks.
Keep an eye on your competitor's backlinks and see if any of them are removed or replaced.
If a website removes a backlink to your competitor's content, you may get a backlink from that website by offering them better content.
If you see that a particular topic or type of content is getting a lot of backlinks for your competitor, consider creating similar content for your website.
In addition, if you find a high-quality website linking to your competitor's page, consider contacting them and requesting a link to your content. Offer a compelling reason for them to link to your content, such as it is more comprehensive or up-to-date.
4. Replace your competitor's broken links.
Find broken links pointing to your competitor's content.
Once you find a broken link pointing to the same type of content you have, reach out to the website owner and offer them your content as a replacement.
If you don't have the same type of content, don't worry. You can always replicate the content, then loot the links.
Frequently Asked Questions
How do I find my competitor's backlinks?
You can find your competitor's backlinks through backlink analysis tools like Ahrefs, Moz, or Semrush. These tools allow you to view websites linking to your competitor's website.
What is competitor backlinks analysis?
Competitor backlink analysis involves finding and examining your competitors' backlinks to understand their effective backlink strategies. Then, you can replicate these strategies for your website.
How do you steal a competitor's backlink?
Steal a competitor's backlink by creating better content. Find your competitor's guest posts and create better content for the sites where they have posted. If your competitors get backlinks from a particular site through guest posts, you'll likely get published there, too.
Should you research your competitor's backlinks?
Yes, you should research your competitor's backlinks. By doing this, you can replicate their strategies and boost your website's ranking. It's also the first step in making a link-building strategy or determining what it takes to surpass your competitors' organic rankings.
Competitor backlinks enhance your website's search engine rankings and traffic. By examining your competitor's backlinks, you get valuable insights into the types of content and partnerships that work for them. You can then replicate their strategies to succeed.
Get off on the right foot and eliminate trial and error by tapping link-building experts that'll hold your hand along the way.
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