Advanced eCommerce Link Building: A Step-By-Step Guide
Updated: Jan 21
With online shopping surpassing $5.7 trillion worldwide, competition in the eCommerce space continuously grows.
Having a competitive edge in your industry calls for a solid backlink profile. So, to stay on your target market's radar, you must know more about advanced eCommerce link building.
If you have no idea where to start, we got your back. In this post, we'll guide you through advanced eCommerce link building.
Advanced eCommerce Link Building in 4 Steps
Here’s how to nail your advanced eCommerce link building effort:
1. Create linkable and shareable content.
Advanced eCommerce link building starts with great content. If you've been doing basic eCommerce link building for a while, you likely heard the saying, "Content is king."
This couldn't be more suitable.
How To Do It
You see, the key to having more backlinks is better content.
For example, you're selling gym clothes for women. If you ask Google how to choose gym clothes for women, it leads you to articles about how to select the right fabric, size, and more.
Then, analyze these blog posts. What's so special about them? Why do people read them?
Next, brainstorm ideas. What can you do to make things better? Do you need to add tables or infographics? What do the top-ranking pages lack?
Use this info to create a list of content ideas you need to improve.
For instance, you must create a guide if most top-ranking content is how-to guides. If most of them include infographics, include infographics as well.
Once you identify how to make better content, it's time to outperform your competition. Write better content by:
Doing more in-depth research
Adding more relevant media like pictures, tables, and infographics
Mentioning statistics or new studies
If you can't do it yourself because you're too busy, consider hiring a professional writer.
Remember, eCommerce content marketing (making great content for your audience) will always be worth your investment.
2. Analyze your competitor's backlinks.
After brainstorming and creating better content, spy on your competitors. Now, we're not saying you should copy everything your competitor does.
The point of analyzing competitor backlinks is to discover strategies that work for your industry and tweak them for your brand.
It's also worth mentioning that you should focus on building high-quality backlinks to your site rather than trying to copy your competitors' backlink profiles.
How to Do It
First, use a link building tool like Ahrefs, Moz, or Semrush to see which websites link to your competitor's content.
You can do the same if your competitor can get links using certain content or products.
However, solely target high-quality backlinks since many eCommerce sites have toxic, paid links.
Next, pay attention to the anchor text used in your competitor's backlinks. In case you don't know, the anchor text refers to the clickable text in a link.
You should also analyze the number of unique domains linking to your competition. This will tell you if your competition's backlinks are diverse or not. Do the same for the pages pointing to your competitor's site.
3. Find prospects.
Now that you know how your competitors get their backlinks, it's time to use the power of content and prospecting.
You must know where to find prospects and how to contact them to get there. We suggest creating a spreadsheet for this step.
How to Do It
Start by finding the contact information of the owners of the sites you want backlinks from. In many cases, linking websites have a "Contact Us" page.
If you don't find one, visit their social media profiles to see if they posted their emails. Otherwise, use their social media pages as your contact points.
While website owners can be great backlink prospects, you don't have to limit yourself.
Journalists are also a great way to score backlinks. You can find tons of journalists and bloggers looking for sources of information from sites like HARO (Help a Reporter Out).
Pro tip: put all of your prospects' information in a spreadsheet so that you can keep track of everything more efficiently. This will also help set you up when you're ready to hire a backlink agency.
4. Reach out to prospects.
After finalizing your prospect list, start crafting your outreach message.
Take note; we used the term "message" because you're not limited to sending emails. As mentioned above, there'll be times when you have to message prospects through social media. Plus, some website owners don't make their emails public, so you have to find a way around that.
The point is you have to do what you need to do to contact your prospects.
Plus, make sure you'll be noticed, whether it's an email or social media message.
How to Do It
At this point, you can create an outreach template or a personalized message.
If you have hundreds of prospects, we suggest creating a template. Then, customize it depending on the prospect you're sending it to.
An email template allows you to reach out to your prospects efficiently. Using software to send hundreds of messages can also help.
However, if you have a few prospects, we suggest using personalized messages first. Doping so allows you to craft a better template shortly.
In general, your outbound message should mention the following:
Your name and position
The reason why you're reaching out
Link to your online store
Benefits of the partnership
Call to action
Your contact details
Additionally, you can provide incentives. Doing so encourages the recipient to reply to your message and consider giving you a backlink.
Some incentives include free products, two-way backlinks, brand mentions, and social shares.
Advanced eCommerce link building can be hard to pull off, especially if you have better things to do. So, don't hesitate to ask for help from link-building experts that'll hold your hand along the way.
Tribu LinkBuilding is an experienced link building outsourcing agency helping business owners get backlinks through white-hat strategies that Google won't penalize. Plus, you only have to pay after we get live links. Contact us to jumpstart your link building success now!